AI Insights · Timothy · April 2024
Top 5 Photo and Video Apps on iOS in Africa, Q1 2024
An overview of the performance of the top 5 photo and video applications on iOS in Africa during the first quarter of 2024, including trends in downloads, revenue, and active users.
In the first quarter of 2024, the top 5 photo and video applications on iOS in Africa demonstrated varying trends in downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.
CapCut - Video Editor saw a fluctuating trend in weekly downloads, starting strong with 160K in the first week of January, dipping mid-quarter, and rising again to 106K by the end of March. Revenue for the app showed a gradual increase, peaking at approximately $3K in the final week. Active users hovered around the 900K mark throughout the quarter, with a slight increase towards the end, reaching 938K.
Snapchat maintained a steady download rate, starting at 103K in early January and ending at 88K in late March. Revenue saw a notable jump to $10K in the week of January 22, but generally hovered around $6K to $8K for the rest of the quarter. Active users consistently increased, starting from 7.3M and reaching nearly 7.6M by the end of March.
YouTube: Watch, Listen, Stream had a consistent download trend, with a significant spike to 114K in the last week of January. Revenue ranged from $41K to $57K, peaking in late February. Active users remained robust, fluctuating slightly around 11.8M throughout the quarter, with an upward trend towards the end, reaching 11.9M.
Instagram experienced variations in weekly downloads, starting at 88K and reaching a peak of 107K in the second week. Revenue peaked at $29K in the week of February 19, with some fluctuations around $19K to $27K during the quarter. Active users remained relatively stable, starting at 3.7M and ending the quarter at 3.8M.
Canva: Design, Art & AI Editor showed a notable peak in downloads to 46K in the week of January 22, with a gradual decline to around 20K towards the end of March. Revenue showed a positive trend, peaking at $24K in late January. Active users saw a slight increase throughout the quarter, starting at 144K and ending at 145K.
These insights highlight the dynamic nature of the photo and video app market on iOS in Africa. For more detailed analytics and insights, visit Sensor Tower.
